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James Nord: Leading with Influence
Manage episode 478355103 series 3594050
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with James Nord, founder and CEO of Fohr, a leading influencer marketing agency, to unpack the ever-evolving world of the creator economy.
James shares his journey from Tumblr creator to agency founder, reflecting on the early days of influencer marketing and how the space has transformed over time. They talk about the power of in-person collaboration, building trust between brands and creators, and the importance of staying adaptable in a fast-paced industry.
The conversation also explores how social trends shape strategy, what makes partnerships successful, and why having personal passions outside of work helps fuel creativity and leadership.
Tune in for an honest, insightful look at the past, present, and future of influencer marketing.
Chapters
1. James Nord: Leading with Influence (00:00:00)
2. The Importance of In-Person Collaboration (00:02:58)
3. James Nord's Journey into Influencer Marketing (00:05:54)
4. The Evolution of James' Role as CEO (00:09:06)
5. The Entrepreneurial Spirit and Learning from Failure (00:12:14)
6. The Impact of Music on James' Career (00:14:54)
7. Understanding Trends in Influencer Marketing (00:18:10)
8. The Shift in Brand Communication (00:21:03)
9. Challenges in Influencer Marketing Today (00:23:57)
10. Success Stories and Innovative Campaigns (00:27:00)
11. Maintaining Relationships Between Brands and Creators (00:29:49)
12. Personal Insights and Hobbies of James Nord (00:32:48)
27 episodes
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