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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Andy Andersen, Growth Product Manager of International Expansion at Brave, to share practical aspects of scaling multilingual experiences in the age of AI. Andy shares Brave's approach to integrating LLMs strategically into localization workflows, from building prompt libraries to choosing the right content streams for automation.
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Talk to an expert: https://crowdin.com/demo-request
Try Crowdin: https://l.crowdin.com/bqh2qNj
What You’ll Learn
- How to strategically implement AI in localization workflows by focusing on specific content types and building proper guardrails
- The framework for scaling localization teams through Language Growth Managers
- Why AI should enhance rather than replace human expertise in localization
- How to structure and manage global teams across 50+ languages while maintaining quality and efficiency
- The Hyper-Localization approach to making products feel truly native in each market
- How to optimize app store presence across multiple languages while balancing ASO potential and translation complexity
Andy Andersen is the Growth Product Manager of International Expansion at Brave, where he leads localization strategies across more than 50 languages for a user base exceeding 100 million. With over a decade of experience in the localization industry, including significant roles at Tinder and Speechify, Andy specializes in building sustainable international growth programs and scaling localization workflows. He has pioneered innovative approaches to team management, including the development of the Language Growth Manager role, which transforms traditional linguistic positions into strategic growth-focused roles.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.
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