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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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AI Builders Club – Club Meeting Minutes | Ep. 6: Brand Awareness, Upgraded
Topic: What if AI could tap you on the shoulder the moment your brand’s reputation changes?
Meeting Agenda: Stay ahead of brand chatter
This week, Chase and Aaron dig into the moments you wish you’d caught sooner—when a happy user gives you props on Reddit, when your feature gets mentioned in a niche newsletter, or when a small confusion starts to snowball into a support thread. There’s data out there—praise, critique, questions, trends—but it’s scattered, fast-moving, and easy to miss when you’re focused on building.
They explore how AI might give your brand a second set of ears—ones that never sleep, never miss a post, and know when it’s time to speak up (or not).
In this session, we covered:
- Why Google Alerts and social listening tools still miss the mark
- Inputs: public mentions, review metadata, brand tone, CRM context
- Outputs: urgency-tagged sentiment dashboard, smart response drafts, weekly wins
- Form factor ideas: Slack bot, sentiment browser plugin, “Should We Reply?” toggle
- The stack: Reddit/Twitter APIs, GPT-4o, vector DBs, RAG for tone-aware prompts
- Human vs. Machine: AI listens wide—but only you know when silence is the move
Club Takeaway: A great brand isn’t just about what you say—it’s knowing when the internet’s whispering your name.
Adjourned with: “The internet has thoughts. Proceed accordingly.”
8 episodes
