This episode of AI Powered by People takes us on an adventure with Outdoor Research (OR), a brand synonymous with high-quality, innovative outdoor gear. We explore OR's history, their commitment to user-centered design, and how they're adapting to the evolving outdoor landscape. Join host Sarah Nagle as she chats with Barrett Willett, Design Manager for Innovation and Accessories at OR, about:

• The Changing Face of Outdoor Recreation: From hardcore adventurers to everyday explorers, how OR caters to a wider audience seeking versatile gear for a multi-activity lifestyle.

• The Power of Consumer Feedback: How OR actively listens to its community, leading to unexpected product innovations like their expansion into mountain biking gear.

• A Hands-on Approach to Innovation: OR's unique collaborative environment that encourages rapid prototyping and cross-disciplinary ideation, resulting in gear designed for real-world performance.

This week, we introduce the Seattle Sombrero, a Vurb based on OR's iconic Seattle Rain Hat. Hear the Sombrero's take on its own nickname, its role as a helpful trail companion, and its thoughts on collaborating with other brands.

What would you ask YOUR Outdoor Research gear if it could talk? Share your thoughts using #AIPoweredByPeople or connect with us on social media! Download the Vurbs app to chat with the Seattle Sombrero and other AI companions, or even create your own!

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Sarah Nagle, LinkedIn

Barrett Willet, LinkedIn

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Instagram | @vurveylabs

LinkedIn | www.linkedin.com/company/vurveylabs

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