Join host Sarah Nagle as we lace up and explore the world of New Balance, the iconic footwear brand where nostalgic style meets modern performance. We'll hear from Osamase Ekhator, Innovation Project Manager for New Balance's Moonshot team, about the brand's unique approach to blending vintage appeal with cutting-edge design, their commitment to American craftsmanship, and how they're using consumer insights to shape the future of footwear

Key Themes:

• The Resurgence of Retro Sneakers: We'll discuss the growing trend of nostalgic footwear and how New Balance is capitalizing on it by reimagining classic silhouettes for today's consumer.

• The Power of Consumer Insights: Discover how New Balance gathers feedback from runners and athletes of all levels to ensure their products meet real needs and solve genuine problems.

• American Craftsmanship Meets Innovation: We'll explore how New Balance blends time-honored techniques with cutting-edge technology at their Lawrence factory, creating footwear that's both high-quality and forward-thinking.

• Giving Products a Voice: Hear from the New Balance 9060 "Vurb" and imagine a world where your sneakers could talk back, offering styling tips, sharing design inspiration, and answering your burning questions.

We'll chat with the New Balance 9060 Vurb to get its take on what makes it so iconic while it encourages listeners to embrace individuality and step out in style!

What do you look for in a pair of shoes? Share your thoughts on AI's role in the future of footwear on social media using #AIPoweredByPeople.

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Osamase Ekhator, LinkedIn

Instagram: @osamasetorbest

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