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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Can you trademark your AI self? Katie Price just did—and she’s not alone in reshaping fame for the digital age.
In this episode, I break down how the British reality star transformed her iconic alter ego, Jordan, into a 3D-rendered, voice-trained AI twin—complete with a licensing deal. It’s a bold move that merges nostalgia, personal branding, and cutting-edge tech.
In just six minutes, we’ll cover:
- What it means to trademark a digital twin
- How AI clones raise questions of consent, ownership, and identity
- Why “Jordan” is making a comeback—and what that says about retro culture
- The emotional and legal implications of AI-powered parasocial relationships
- Practical steps for protecting your own digital likeness
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