This week on AIBF Business Talk, Barbara Monahan, founder of Cube Design, shares her expertise in branding and business culture. She helps businesses define their authentic purpose; create a positive culture, and build trust. 🌱

Barbara emphasizes that brand strategy is more than just visuals—logos and websites alone won’t cut it. Businesses must first understand their ideal customer and purpose before diving into marketing. She warns that skipping this step can lead to ineffective campaigns and confusion. 🤯

Her “Unbox” program 📦, a nine-week workshop series, offers small business owners a structured approach to brand alignment. Alongside storyteller Meg Kypena, Barbara guides participants in creating a one-page brand blueprint and an action plan for growth. 🛠️

Barbara highlights the importance of storytelling in branding, using archetypes (like those in Ben & Jerry’s 🍦) to create memorable identities. She also stresses that sustainability ♻️ is a growing factor in branding, with new compliance laws on the horizon.

Her advice? Step into your customer’s shoes 👟, revisit your brand strategy, and ensure your foundation is solid and human-centered. 💡✨

Tune in now for some wonderful insights from Barbara.