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Ep #74 $250 Million+ selling $39 products with Brian Kurtz
Manage episode 318763529 series 2973886
Today’s guest had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher, and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.
He is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, he was responsible for selling over a billion dollars worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.
Please welcome today’s guest, Brian Kurtz!
Top 3 Amplifiers:
1. How to create the biggest impact with direct response marketing
2. The importance of overdelivering with your marketing
3. The recency, frequency, and monetary method you need to be implementing in your business
To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com
Connect with today’s guest:
Website: https://www.briankurtz.net/products/ and
https://www.briankurtz.net/work-with-me/
Website: https://overdeliverbook.com/
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