#144: In this episode, Frauke sits down with bespoke perfumer and Travertine Atelier CEO Terry Carter to discuss his journey as an aromatic entrepreneur. Terry shares the enormous influence his parents had, and why perfume has always been in his life. He explains what drew him to studying International Studies and Japanese in college, and how law school was a natural part of his journey. Terry then reveals how he started his business in 2004, shares why he’s always been a learner, and gives great advice on the key things that have given him longevity in his business career. Frauke and Terry discuss the importance of maintaining high standards, the continuing need for educating a misinformed public, and the importance of taking care of yourself through the highs and lows. Terry also gives a sneak-peak into an exciting new project he’s working on with Osmo Labs. This conversation is for anyone who is, or aspires to be, an aromatic entrepreneur.

Visit Terry’s website: www.travertinespa.com and check out his new line Vinceró

Connect with Terry on Instagram @travertinespacollection

Connect with Terry on LinkedIn: @travertinespa

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