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Economic Ambiguity and Important Lessons For B2B Marketers.

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Manage episode 438612947 series 3444167
Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Markets are confused. Investors want rate cuts because they are a tailwind for growth. But rate cuts tend to be driven by negative economic data, and the economic data is...weird.
So is a rate cut coming, and if so, how much should it be? and what will this mean for wholesale distributors?
This week, we cut through the economic confusion to bring you informed perspective on the economy, rate cuts, and the implications for wholesale distributors and manufacturers.
We also take a look at some important lessons that B2B marketers can learn from the world of B2C eCommerce. Here's a hint: storytelling is a good start, let's really start talking about customer personalization.

Leave a Review: Help us grow by sharing your thoughts on the show.
Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 438612947 series 3444167
Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Markets are confused. Investors want rate cuts because they are a tailwind for growth. But rate cuts tend to be driven by negative economic data, and the economic data is...weird.
So is a rate cut coming, and if so, how much should it be? and what will this mean for wholesale distributors?
This week, we cut through the economic confusion to bring you informed perspective on the economy, rate cuts, and the implications for wholesale distributors and manufacturers.
We also take a look at some important lessons that B2B marketers can learn from the world of B2C eCommerce. Here's a hint: storytelling is a good start, let's really start talking about customer personalization.

Leave a Review: Help us grow by sharing your thoughts on the show.
Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

118 episodes

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