This episode is with Peigh Asante, a freelance creative, art director, and co-founder of Swim Dem Crew and Trapfruits London.

Peigh co-founded Swim Dem Crew in 2013 when swimming helped him to regain his confidence. Driven by a mission to get more people swimming and feeling good, Peigh and his co-founder, Nathaniel believe that when people come together, great things can happen.
In this conversation, we talked about how Swim Dem Crew became the community it is today, the difficulties of knowing how to classify yourself as a creative, and how Peigh's passion for sharing the things that bring him joy allows him to create things that help those around him.
Find out more about Peigh here - https://www.itspeigh.com/
https://www.instagram.com/peigh/
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2:20 - What does creativity mean to Peigh?
4:11 - On communicating who you are creatively
6:28 - From grime, art direction, to advertising to swimming - Peigh’s creative career to date
14:00 - From non-swimmer to Swim Dem
19:30 - Community-led projects
20:38 - Peigh’s advice on making change happen
22:30 - What problem needs to be solved next?
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Useful links
- Check out Nu Brand Flexxx - https://soundcloud.com/nu-brand-flexxx
- Find out more about Run Dem Crew - https://www.rundemcrew.com/
- Here's the Wieden & Kennedy website - the creative agency where Peigh did his internship - https://www.wk.com/
- Peigh’s work for McDonald’s with Leo Burnett - https://www.itspeigh.com/work/american-portraiture-jss2x-kdeyt
- Get your fruity fix with Trapfruits London - https://trapfruitslondon.com/
- Check out the Black Cultural Archives - https://blackculturalarchives.org/
- Watch creative agency, Pocc’s 2021 Christmas campaign for Disney - https://wearepocc.com/work/the-stepdad/
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artists in residence is hosted by Isabelle Wilkinson, founder of the artists in residence community. To get in touch, pitch yourself as a guest, or share your creative project with us, email [email protected]

Episode produced by Billy Truswell. Brand design and episode artwork by Holly Whitaker.

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Catch us on social

artists in residence - https://www.instagram.com/artistsinreside/

Host - Isabelle Wilkinson - https://www.linkedin.com/in/isabellewilkinson/

Podcast editor - Billy Truswell - https://www.linkedin.com/in/billy-truswell-94535011a/