The Love/Hate Relationship with Product Content

Attract. Engage. Grow.

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14h ago 54:06

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Your customers are shopping online. That’s not debatable. But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had. A big part of that equation is product information – each distributor has large collections of diverse product types, each with its own complex sets of product data. You need a plan to manage that effectively at scale with the customer in mind. Enter Jason Hein of Acumental B2B. Jason has more than 25 years of experience working with and merchandising a broad range of industrial products. And with years of experience collaborating with distributors and manufacturers of all sizes (from the Fortune 50 to small, family-owned firms), he’s worked with companies at all levels of digital maturity. He joined 3 Aspens Media Founder Lindsay Young to talk about the vital importance of product content on distributors' websites, and what you need to prioritize to deliver a better experience for customers online. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Connect with Jason: https://www.linkedin.com/in/jasonhein/

16 episodes

#Tech #Business #Content Marketing #Content Strategy #Digital Marketing #Wholesale Distribution #Distribution #Lindsay Konzak #3 Aspens Media #B2B #B2B Marketing #Marketing