B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize

- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions

- The behavioral triggers that reduce friction and accelerate deals

- Common mistakes marketers make when using behavioral tactics and how to avoid them

B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.

🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author

🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata

Follow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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