Tired of marketing and ops teams working in silos?

In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization.

Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership.

You'll Discover:

1. Break Down Silos:

- Practical tips for seamless communication.

- Aligning on shared goals and KPIs.

2. Drive Data-Driven Decisions:

- Creating a unified data language.

- Leveraging data for optimal campaign performance.

3. Optimize Lead Management:

- Improving lead handoff & conversion rates.

- Aligning teams for better lead qualification.

4. Collaboratively Plan & Budget:

- Developing a joint approach to marketing initiatives.

- Maximizing ROI through aligned budgeting.

5. Communicate Marketing's Value:

- Translating metrics into business outcomes.

- Building internal buy-in and understanding.

5. Future of Collaboration:

- Insights into AI and tech transformation.

Don't miss this opportunity to learn from Orum’s experts and transform your marketing and ops teams into a true power couple. Discover why collaboration isn't just a buzzword – it's the key to winning in today's competitive B2B landscape.

Follow Rebecca Rissinger on LinkedIn: https://www.linkedin.com/in/rebeccarissinger/

Follow Justin Van Nostrand on LinkedIn: https://www.linkedin.com/in/justinvannostrand/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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