In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce.
With over 15 years of experience solving complex eCommerce challenges, Brendan shares how his background in manufacturing guides his approach to building digital ecosystems that empower customers and drive growth. Together, he and Justin explore why eCommerce is more than a sales channel, how to identify high-ROI digital wins, and how to cut through the noise of new AI and automation tools to deliver real business impact.
Key topics include:
• Why eCommerce isn’t the goal — digital transformation is
• How to identify and fund quick-win digital initiatives
• Turning customer portals into sticky revenue channels
• Why small and mid-sized companies can outpace enterprises through agility
• Choosing the right tech stack amid a flood of new tools and promises
• How Americaneagle.com builds long-term success through integration and strategy
This episode is packed with practical insights for manufacturers, distributors, and B2B leaders looking to move beyond transactional thinking and create digital experiences that drive loyalty, efficiency, and growth.

Guest: Brendan Cameron
Host: Justin King

Introducing B2B eCommerce World. A conference focused on networking, education and training.

Melbourne, Australia August 19-20

Scottsdale, Arizona November 3 - 4

https://b2becommerceworld.org