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5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton Knoepfler

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Manage episode 484022074 series 3646327
Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.

Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.

Learn more about Kenton's work HERE.

Connect with Kenton on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 484022074 series 3646327
Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.

Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.

Learn more about Kenton's work HERE.

Connect with Kenton on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

  continue reading

13 episodes

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