))
6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Fou
Manage episode 484022073 series 3646327
Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA.
He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.
Learn more about Augustine's work HERE.
Connect with Augustine on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
12 episodes
Share
