#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast

B2B Marketing with Dave Gerhardt

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3M ago 35:53

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This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.

Corrina, Taylor, and Matthew cover:

How to seed a community with experts and drive engagement
The role of events and content in fostering member participation
Balancing long-term community growth with short-term wins

Timestamps

(00:00) - - Intro to Matt
(02:11) - - Defining community and the difference between building community and a community
(04:11) - - Why Exit Five moved to a gated Circle community
(06:11) - - How Exit Five engages members and drives meaningful engagement
(09:11) - - Scaling community management with member contributions
(13:11) - - Balancing digital and in-person community strategies
(15:11) - - Advice for teams without a founder-led social presence
(16:11) - - Creating audience-first media assets to build community
(19:19) - - Balancing short-term wins with long-term community goals
(24:19) - - Tracking engagement and measuring community success
(27:19) - - First steps for starting a community
(32:19) - - Closing advice

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