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Copy that converts for practitioners who are Selling the Invisible®
Manage episode 485221575 series 2947983
Building off last week's client story, this episode dives into the practical differences between marketing skills versus experiences and why most online marketing advice doesn't work for energy healers, Reiki practitioners, and transformational workers.
I break down the fundamental shift from describing what you do to helping people feel what their life will be like after working with you, complete with real examples you can apply immediately.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
- Why features-benefits-logic marketing (designed for course creators) falls flat for experiential work.
- The difference between "reduces stress and promotes relaxation" and "Sunday evening anxiety becomes Sunday evening anticipation."
- How to paint experiences instead of listing features (with specific before/after language examples).
- Why "60-minute Reiki session with certified practitioner" creates zero emotional connection.
- The body-based technique: where would someone actually feel "stress relief" or "confidence" in their body?
- How to show multiple future states without being "wishy-washy" about your results.
- Why clients don't care about your methodology, they care how they'll feel afterward (just like choosing a massage therapist).
- Specific language shifts: from "energy healing addresses root causes" to "that quiet surprise when you realize you haven't reached for your usual coping mechanisms."
- How to create "felt sense" without using more words or getting overly complicated.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
Free on-demand training >>> https://www.creativelyowned.co/watchnow
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
https://www.creativelyowned.com/quiz
Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.
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