Are you dismissing your business wins because they came from people who already know you? Do you feel like success only "counts" if it comes from converting cold audiences through complicated funnels? What if the strategy you've been overlooking as "too simple" is actually the smartest way to grow your business even at seven and eight figures?

In this episode, I share the humbling moment when a seven-figure brand owner asked me to teach a strategy I'd been downplaying as not valuable enough. I unpack why we've created this hierarchy where cold audience conversions feel more "superior" than warm referrals, and why this mindset is costing us the easeful, sustainable growth we actually want. I also reveal what I'd do differently if I started from scratch today, and how focusing on excellence over volume changes everything.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Why we undervalue warm audiences, friends, family, and referrals in business, and how this creates an artificial hierarchy that makes us dismiss our actual wins as "not good enough" when they're actually the smartest path to growth.
• The specific ways you can leverage other people's audiences without being salesy from teaching in paid communities, speaking on podcasts and stages, to genuinely answering questions with value in complementary (not identical) groups where your expertise stands out.
• Why focusing on transforming one person's life with exceptional quality creates a wildfire of referrals, versus building systems designed for volume before you're ready, and how this patient approach leads to being booked out solidly through word of mouth.
• How constraint and limitation actually help things thrive, why simplicity is more strategic than complicated funnels for most business owners, and what it looks like to build bite-sized, sustainable growth aligned with who you actually are rather than chasing someone else's goalpost or volume metrics.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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