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In this episode of Better Skills. Better Doctors., we confront the reality of practicing in uncertain times and how to ensure your services aren’t seen as expendable. While some practitioners blame patient drop-offs on the economy, the truth is often in how your services are positioned and perceived. Patients will cut what feels optional—but not what delivers meaningful outcomes.

If you want your business to thrive when others are shrinking, you must clarify the transformation you offer, not just the modality you use. This is the time to sharpen your messaging, own your value, and commit to outcomes over services. Uncertain times call for certainty in yourself, and that clarity starts with you.

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