This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight.

Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide.

We cover:

• Why global consistency matters—and where localization still wins
• How to balance creative agility with brand guardrails
• Managing rights, risk, and nuance in global content workflows
• The vendor framework Julie uses (save money, make money, or mitigate risk)
• How her team is scaling content globally through partnerships—including their work with It’sRapid

Connect with Julie: https://www.linkedin.com/in/julie-clifford-salesmarketing/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker