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Beyond The Shelf

David Feinleib

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This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from ...
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In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation. With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the ba…
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This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends …
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From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the off…
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How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, incl…
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How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric…
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For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to [email protected] with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episo…
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This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-comme…
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This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. …
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Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital p…
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Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands t…
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Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of e…
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Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find …
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This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce unive…
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Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides …
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We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time! Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused …
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Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart. Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help cu…
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Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Ne…
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We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents. Recently, Dawn has spearheaded the su…
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Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce e…
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Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02…
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Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a st…
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Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you…
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Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutt…
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Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll…
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We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held…
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It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane. Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance…
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This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz. Michael shares the things he can take risks on with smaller brands that aren't possi…
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Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimizatio…
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Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023. They discuss the story of Webata's founding (6:13), why you don't need an eCo…
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Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age. Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occ…
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This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency. They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolutio…
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Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations. They discuss Matt's knack for predicting eCommerce trends before they happen (3:42)…
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This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company. They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), …
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Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer …
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Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now…
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Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products. Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to …
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Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. They discuss how Andrea got …
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We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. They discuss how the flower industry taught Dan about LTV …
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Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuc…
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This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), ho…
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Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how …
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Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his famil…
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Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 20…
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Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectati…
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Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands ar…
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Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce manageme…
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Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:4…
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This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on Link…
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Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsif…
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It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceS…
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