This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe.

Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025.

Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/

Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/

Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcast

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker