How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences.

With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail.

In this episode, we discuss:

• The role of storytelling in retail & advertising—why great storytelling is at the heart of e-commerce success (08:00)
• AI as a business accelerator—how brands can integrate AI into retail, marketing, and customer engagement (18:00)
• Build vs. partner for AI solutions—when businesses should invest in in-house AI capabilities vs. leverage external expertise (26:00)
• Why creative strategy is critical in retail media—how AI and automation are helping brands scale content while keeping it personalized (28:00)

Connect with Matthew: https://www.linkedin.com/in/matasmit/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker