Driving Household Penetration with The Hershey Company’s Brad Santanna

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9M ago 35:39

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Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.
Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at over the next 12-24 months (21:36), and how the shopper journey is no longer linear (25:35).
Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-santanna-mba-4a32b411/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker

77 episodes

#Business #Marketing #Tech #David Feinleib #E-Commerce