In this Shortcast edition, Alan Gannett, author of The Creative Curve, demystifies the myth that creativity is an inborn talent. Instead, he lays out how great ideas emerge at the intersection of familiarity and novelty—and how anyone can train themselves to consistently produce creative work.

• The Creativity Curve Explained: Alan introduces the “creative curve”—the balance between what’s familiar and what’s new—and how it influences what ideas catch on.
• Exposure Breeds Creativity: Why intentional, repeated exposure to relevant content is one of the strongest predictors of creative output.
• Practice Over Prodigy: Alan emphasizes that behind every creative genius is a structure of routines, research, and iteration.
• Why Your Idea Might Flop: He explains how being too far ahead of the market—or too derivative—can tank even the best ideas, and how to find the sweet spot.
• Learnable Creativity: Alan provides hope for all of us: creativity is a skill, not a gift. And like any skill, it improves with deliberate practice and the right strategy.

Find more ⁠Shortcasts like this one on Blinkist here⁠.

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