In this gripping episode of BizBlend, host Sana sits down with Lyubim Kogan, a five-time immigrant and financial expert who rebuilt his life from scratch after fleeing post-Soviet Ukraine. From arriving in the U.S. with no socks and a dream to training for the Olympics, building a Wall Street career, surviving homelessness, and founding Wings4Heroes—this is a raw, no-fluff conversation about the real cost of entrepreneurship, resilience, and finding purpose through service. If you think you’re starting from nothing, this episode will challenge what “nothing” really means.

About the Guest – Lyubim Kogan
Lyubim Kogan is a global entrepreneur, humanitarian, and founder of Wings4Heroes.org—a nonprofit supporting wounded veterans in Ukraine. An NYU graduate and former Wall Street insider, Lyubim has lived through war, migration, financial collapse, and reinvention. His story is not about overnight success—it’s about grit, service, and defying the odds.

Key Takeaways:

• Entrepreneurship is lonely, unpredictable, and often begins with zero resources—but it's worth it if your purpose is clear.

• Lyubim’s escape from Ukraine and journey to America highlights the strength of heart-led decisions.

• He shares how reading financial footnotes before the 2008 crash helped him protect clients—and why hiding your ego builds real trust.

• Homelessness taught him more about fulfillment than financial wealth ever could.

• Building a business? Start now. The best time is always before you’re ready.

Connect with Lyubim Kogan:
Visit www.wings4heroes.org to learn more or reach out through the contact form. Lyubim responds personally to every message.

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