In this episode of BizBlend, host Sana is joined by Michael DiMaria, founder of Madman Marketing, for a no-nonsense conversation about what actually works in marketing today. Forget demographics—Michael dives into search intent, AI-led SEO, ID-free ad targeting, and why sustainable marketing systems are non-negotiable. You’ll hear how startups and established brands alike can make better decisions, measure what matters, and stop wasting budget on outdated metrics. If you’ve ever felt overwhelmed by data or underwhelmed by results, this one’s for you.

About the Guest:
Michael DiMaria is the founder of Madman Marketing, a U.S.-based agency known for cutting through marketing fluff and delivering real, measurable growth. His team builds intelligent systems that combine SEO, automation, and AI—without the jargon. Michael brings a unique lens to performance marketing by prioritizing user behavior over traditional demographic boxes. He’s a firm believer in creating scalable systems that work for the business and the humans behind it.

Key Takeaways:

• Traditional demographics are out; user intent and behavior are in.

• SEO is evolving—it's not dead, just shifting across platforms like AI tools and social media.

• Sustainable marketing starts with strong operations and documented SOPs.

• AI tools like Jasper and ClearScope support SEO but still need a human touch.

• Organic content is still powerful if aligned with clear goals and real value.

• Media mix modeling is the future of attribution—tracking impact, not just clicks.

Connect with Michael:

• Website: madmanmarketing.io

• Instagram/Threads: @michaelisnotavailable

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