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There's a crisis affecting martial arts schools nationwide, but it's not what you might think. The pandemic tested our industry's resilience—we taught through Zoom, improvised training equipment, and found ways to survive against impossible odds. Yet now, with that immediate threat behind us, many schools face a deeper challenge: finding purpose beyond mere survival.
This episode delivers a passionate wake-up call for school owners and instructors in this thought-provoking episode. "If your purpose is to make money, you need to find a better purpose."
For schools currently struggling, Tony shares practical strategies—including his recent experience helping stunt performers start a school by renting a neighborhood clubhouse for just $900 monthly. This incremental approach allowed them to build to 50 students before considering a permanent location, demonstrating how starting small can create sustainable growth.
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