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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.
We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.
From there, we explore community and collaboration. We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.
If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?
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Chapters
1. Warm-Up, Apology, And Text Alerts (00:00:00)
2. A10 Algorithm Shift And AI Spam (00:01:45)
3. Quick Wins On Your Amazon Page (00:05:20)
4. Reviews That Signal Real Engagement (00:10:20)
5. External Links And Off-Amazon Signals (00:13:10)
6. Social Proof And Smarter Promotion (00:18:30)
7. Cross-Promos, Goodreads, And Community (00:22:40)
8. Content Engine And Future Ads On Google (00:27:20)
9. Series Strategy And Back Matter (00:31:00)
10. Amazon Ads With Intent, Not Autopilot (00:34:20)
301 episodes
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