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Content provided by Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader, Eugenia Woo, MBA | Brand, Marketing Strategist, and Creator to Leader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader, Eugenia Woo, MBA | Brand, Marketing Strategist, and Creator to Leader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want?

You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic brand. There’s another way—and that’s what we’re unpacking today.

Today I’m sharing a more creative, liberating approach to choosing a niche—one that actually works with your multi-passionate brain, not against it.

In This Episode, We Cover:

✨ Why your niche can evolve like an artist’s collection

✨How clarity comes from creating, not overthinking

✨ The 3-step method to let your niche reveal itself instead of trying to “force” it

✨ How your brand can become your signature—even if you’re still experimenting

🔗 Resources mentioned:

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68 episodes