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Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads

Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader

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Are you great at what you do, but still feel overlooked online? You're booked, skilled, and getting results… but you're not getting recognized at the level you should be. And the loudest voices in your industry? They’re not necessarily the most qualified ones. If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you. I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authori ...
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If people “love your vibe” but don’t inquire, you don’t have a talent problem; you have a clarity problem. Today we’re fixing the #1 mistake that’s keeping inquiries quiet: you’re not clear enough on the problem you solve, the tangible transformation you deliver, and the unique method (your vehicle) that gets clients there. Clarity doesn’t box you …
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If sales have you spiraling (refreshing dashboards, rewriting offers, second-guessing everything) you’re not alone. I’ve battled anxiety most of my adult life, and while I’m not a mental-health professional, I’ve earned my stripes in the trenches. Today, we’re talking about sales anxiety in business and how to move from panic to a calm, repeatable …
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When your positioning is diluted, people don’t really “get” you. They may like you, but they don’t know where to place you. And if they don’t know where to place you, they don’t know when to think of you, refer you, or invite you in That fuzzy feeling you have about your own brand? Your audience feels it too. In this episode, we unpack what positio…
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When sales are slow, it’s so easy to question everything: your offer, your message, even your calling. But confidence isn’t about feeling hyped 24/7. It’s about being grounded: knowing who you are, what you bring, and Who you’re anchored to… even when the numbers don’t look how you want them to. In this episode, I’m sharing how to stay steady when …
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Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaki…
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Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!) Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name……
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You’ve got the dream: lights up, mic on, message landing. Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out. Before you…
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If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need …
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Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything. First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert …
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If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you. In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning. Here’s the thing: for creatives with a lot of experience (h…
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Okay, let’s talk about something that trips up so many creatives (myself included at one point…) 👉 Defining your audience. But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself…
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If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you. Because today, we’re talking about the principle of conviction: → Why you need it → How to build it → How to leverage it to keep your…
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Let’s be honest… the word “leadership” used to make me cringe just a little. Not because I didn’t admire it, but because it felt like something reserved for the corporate world. But here’s the truth: if you’re building a personal brand, you’re already leading. The question is: Are you leading with intention… or just winging it? This week on the pod…
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If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you. Most likely, the issue isn’t your offer… … Or your content strategy. It’s that your message isn’t relevant enough. Today, we’re breaking down a simple but powerful truth: A message that isn’t r…
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When I first started creating content online, I told myself it was just for fun. I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud. Because if I admitted what I really wanted, I’d have to risk being seen. And if I was seen... I could fail. Public…
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If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks. I’m not a Type A kind of girl. At best, I’m like… Type A–? Don’t get me wrong, I love my spreadsheets. I crave structure. But I also need breathing room. I need space for ideas. I need my plann…
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If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you. In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning. Whether you’ve felt stuck…
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We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽‍♀️ You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt. But here’s the truth I had to face myself: Pl…
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Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want? You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic…
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Is it really just a discipline problem… or is it your strategy? Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. And I’ve been there too—procrastinating, questioning whether I have anything new to say, and constantly comparing my behind-the-scenes to someone else’s polished hig…
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What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day. The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity. And before you roll your eyes and think, ugh, another “just be yo…
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You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally take your business to the next level. And then… three days later, you're overwhelmed. If this sounds familiar, welcome to the club—Marketing FOMO is real. And if you…
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🔥 If social media is making you feel exhausted instead of excited, we need to talk. Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most content plans are waaay too rigid for busy and creative entrepreneurs. So in today’s episode, I’m breaking down a content plan that actually fits the way you think a…
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If planning your content feels way harder than it should… listen up. You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what I’m sharing in today’s episode—three easy fixes that’ll make content planning feel flexible, simple, and way less stressful. If you’re tired of staring at your scre…
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Okay, please tell me I’m not alone in this. Have you ever stared at your phone, knowing you should post something, but instead of hitting publish… you just want to take a nap? 😴 Yeah. Been there. But here’s the thing—sometimes it’s not social media itself that’s exhausting. It’s the way we’re doing it. What if showing up online didn’t have to feel …
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Confession time: I’ve been straight-up ghosting social media. Not because I don’t want to show up—trust me, I do—but the second I start thinking about everything that goes into posting (the ideas, the captions, the filming, the editing… the whole thing), I’m already exhausted. And I have a good reason for it. In this episode, I’m finally sharing wh…
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Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂 But here’s the thing: if you’ve ever felt icky about selling your own offers be…
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The podcast is turning one… WHAT?! Where did time go? I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of this journey 🫶🏼) Today, we're taking a behind-the-scenes peek through some of the biggest lessons this podcast has taught me (and hopefully, you too!) about purpose,…
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Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives. I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience engagement. Key poi…
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Have you ever wondered how to make marketing not just a task, but a fun and exciting part of your entrepreneurial journey? Today I'm diving into the art of making marketing enjoyable for creative entrepreneurs (because there are 3 likely culprits for the monotony you're feeling!) ⭐ Pssst did you hear? The waitlist for Lead Your Launch is Open. Sign…
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Have you ever wondered how to balance your creative juices with strategic business frameworks? Today I'm diving into the creative entrepreneur's dilemma, and offer 3 actionable tips for integrating creativity into marketing strategies. Key points from this episode: The importance of storytelling in marketing and how it can create a deeper connectio…
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There are SO many myths when it comes to mindset… and I’m happy to be busting them with my guest today! Carla Reeves is a mindset coach for high achievers. She teaches us an AMAZING framework for thought management (because not all mindset work is just about positive thinking). And by the way… if you’re waiting to feel confident, think again! Becau…
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Have you ever wondered why some people can effortlessly stick to their routines while others struggle to maintain consistency? (And if this is you, don't worry, I had to take a Summer break!) Today I'm diving into the challenge of getting back into content creation routines as the back-to-school season looms. By introducing Gretchen Rubin's "Four T…
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I’ll say with my whole chest: I am a full introvert – I get my energy from spending time alone. However, I also LOVE creating content and the work I do on social media. So, I’ve had to learn a thing or two about thriving in the fast-paced world of content creation (without burning out) as an introvert. Today, I’m chatting about my top tips on energ…
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Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs! My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing. Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investing in new marke…
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Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider. And this has probably been you at some point. Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets? That’s why today I’m dissecting the anatomy of a launch flop. …
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Have you ever considered how your wardrobe could be silently narrating your personal brand's story? Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs. Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing on how to stra…
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Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right. But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time. Granted, I had incredible mentors throughout my journey, and my fai…
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“The market is just saturated”... “Everyone is doing the same thing these days”... Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed. Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and noticed: identi…
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Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence! In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital self – a way to refresh, r…
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When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership. The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment. From the colorful chaos of my Venezuelan roots to the electrifying buzz of podcasting, …
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Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone. In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can sneakily undermine our s…
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"You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems. However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode! My goal is to help your message evolve from a mere problem…
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I feel like we all battle imposter syndrome at one point or another, which is feeling like a fraud, despite all our achievements. But there's also the other side of this feeling, which comes from not walking the talk. Your talk. This is related to being out of integrity. Since we've all been there, and identifying the reason can be overwhelming, to…
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Part of the personal branding process is to reflect on what truly sets us apart in the bustling world of personal branding. Look, it's a noisy marketplace out there, and standing out might seem like an insurmountable task. But what if I told you that the key to unlocking your brand's potential lies within the very essence of who you are? In this ep…
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Have you ever felt like you're shouting into the void online, with no one to hear you? It's a common frustration, and in this episode, I'm diving deep into the heart of the matter. I'm talking about that sneaky feeling of having a digital presence that somehow remains unnoticed, no matter how much effort you put in. The good news is that I've been …
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Sharing your story is KEY if you want to build a brand that creates a true connection. Imagine the power of connecting with your audience on a deeper level, simply by sharing your journey. That's exactly what I'm diving into in this month's Espresso Episode—a fresh, compact series designed to give you a potent dose of insight in a fraction of the t…
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Have you ever wondered how a strong personal brand can unlock doors to endless opportunities? In this episode, I dive deep into the transformative power of personal branding and how it's been the cornerstone of my journey from an immigrant to a successful brand creator. That's why I decided to reveal the pivotal moments and decisions that shaped my…
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Have you ever wondered why your content isn't translating into the sales you were hoping for? It's a common frustration among entrepreneurs: you pour your heart and soul into creating content, only to find that it doesn't seem to move the needle on your sales figures. I'm here to dive into that very issue and shed some light on the missing links be…
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Have you ever felt the thrill of a challenge, the rush of stepping into the unknown as an entrepreneur? I know I have, and it's a feeling that's both exhilarating and, let's be honest, sometimes downright terrifying. But here's the thing: every successful entrepreneur has faced that fear head-on, and in this latest episode of the Creator to Leader …
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