Okay, let’s talk about something that trips up so many creatives (myself included at one point…)

👉 Defining your audience.

But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box.

In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help her get clarity on who she’s really speaking to in her brand and podcast. And let me tell you—this session was GOLD.

In this episode, we covered:

• Why thinking in traits and shared values matters more than demographics
• How to think about your podcast or service as a product of your brand, not your whole brand
• What to do if you’re multi-passionate and your audience doesn’t fit a one-line description
• A simple framework to help you define your core audience without second-guessing every move

Book a 1:1 Brand Clarity Call

➡️ Book your spot here for a 30% discount: eugeniawoo.com/coaching

You don’t have to figure this out alone, and your audience is out there. Let’s help you reach them with a message that actually lands. 💛

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