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Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients.
On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear:

  • From selling to serving—an overview of the core mindset shift
  • Where firms get it wrong
  • What a client success mindset looks like in practice
  • How to build the culture that supports it
  • What this unlocks for firm growth

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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62 episodes