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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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*Trust* is what wins new business in professional services...but your ideal clients can't trust you if they don't *like* you, and they can't like you if they don't *know* about you.
On this episode of Breaking BizDev, John and Mark break down "the mere exposure effect," also referred to as the "familiarity bias" and how firms and experts can take advantage of this cognitive bias and leverage psychology in their business development strategies.
This episode also features guest voices from Ryan Paul Gibson, founder of Content Lift, and Melina Palmer, CEO and host of The Brainy Business.
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
Chapters
1. Welcome (00:00:00)
2. Today's Topic: The Mere Exposure Effect (00:01:18)
3. Applying the Mere Exposure Effect in Marketing (00:04:58)
4. Keys to Using the Mere Exposure Effect (00:07:26)
5. Guest Expert: Ryan Paul Gibson on Market Research (00:13:40)
6. Reflecting on the Conversation with Ryan (00:24:27)
7. Guest Expert: Melina Palmer on the Familiarity Bias (00:27:30)
8. Key Takeaways and Final Thoughts (00:32:49)
62 episodes
