How Physical Space Shapes What Your Customers Think
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customer experience, data insights, and retail innovation. In this episode of Breaking the Blueprint, hosts Vinay Parmar and Iqbal Javaid sit down with Matt Garner, co-founder of Ethos Farm and a CX expert who's transformed airports, airlines, and major retail spaces across the globe.
Matt takes us behind the scenes of airport design and operations, revealing how data-driven decisions, AI, and physical space can influence everything from your shopping habits to your perception of an entire brand. Whether you’re a business traveller, a frequent flyer, or someone fascinated by customer behaviour, you’ll gain eye-opening insights into the invisible forces shaping your journey.
We discuss how major brands like Adidas, Apple, and even global airports like Singapore and Hamad International create seamless, engaging experiences that keep customers coming back. You'll learn why airports are competing for your time and money, how AI is revolutionising security and service, and why some airports are failing while others thrive.
Don't miss this fascinating deep dive into the world of customer experience, tech innovation, and behavioural psychology.
Special thanks to our sponsors, NovelVox for supporting this episode – find out more at https://link.javelincontent.com/btb_youtube
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Connect with us:
Vinay on LinkedIn: https://www.linkedin.com/in/vinayparmar/
Iqbal on LinkedIn: https://www.linkedin.com/in/iqbal-javaid/
Matt Garner on LinkedIn: https://www.linkedin.com/in/mathew-garner-833b2bb2
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customer experience strategy for executives
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5 episodes