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In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller.

Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreaking, science-backed solution that treats the cause of indoor allergies, not just the symptoms.

  • Learn what it takes to create a product in a science-led, highly regulated space
  • Get practical tips on launching (and growing!) your product on Amazon
  • Discover how user-generated content and telling your story can drive sales
  • Why founder wellbeing matters just as much as the bottom line

Whether you’re creating your first product, thinking about selling on Amazon, or working on a game-changing idea that’s taking longer than you’d hoped—this episode will reassure, inspire, and equip you with plenty to take away.

Useful Resources:

Allergy Defender Website

Allergy Defender Instagram

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