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WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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A Concerned Citizen

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Utilizes narrative storytelling, archival audio, and immersive soundscapes to explore true stories of white-collar criminals, con artists, and corporate evil. From corruption and fraud to Ponzi schemes and environmental disasters, these financially motivated crimes have shaped our world in unimaginable ways. All in the name of greed. Become a ValuedListener™ at ValuedListener.com
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Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon. Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting…
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An investigative journalist is murdered in an act of retaliation by a Clark County elected official accused of misconduct. Prelude: The mysterious death of Las Vegas casino heir, Ted Binion. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ ⁠Spotify⁠ ⁠Patreon⁠ ⁠Apple Podcasts⁠ –––-–---------------------------------------- DONAT…
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If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you. In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to con…
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This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares: How TrekTots began…
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Originally published April 30, 2023. A series of infomercials lands a TV pitchman in federal prison. Prelude: The founder of Hooked on Phonics is criticized over dubious advertising claims before he settles a sexual assault lawsuit with his corporate attorney, who then purchases a ranch from a phony French noblewoman who faked her own death. –––-–-…
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We’re only a few months into 2025 and already a lot has changed on Amazon! Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up. In this episode, I cover: The launch of Amazon Ireland – and why it could be a great opportunity…
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What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should …
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If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much. In today’s episode, I'm busting 10 common myths about selling on Amazon, including: Why you don’t need thousands of pounds to start What it really takes to get sales (hint: it’s not automatic!) Why you don’…
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An American automotive company is charged with reckless homicide related to the defective design of a popular car. Prelude: Toyota is held responsible for the ghastly deaths of three sisters. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–---------------------------------------- DONATE: Sw…
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This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then…
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Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer: How much it costs to start selling on Amazon How long it typically takes to get up and running How to choose the right keywords fo…
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Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes fore…
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Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook gro…
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The founder of a fintech company is accused of defrauding JPMorgan Chase by falsifying customer data to secure a $175 million acquisition deal. Prelude: Joanna Smith-Griffin's rising startup is built on lies. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–----------------------------------…
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My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including: Why Etsy might be the perfect home for your product…
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I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full under…
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This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to imp…
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Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them. This is a great introduction to…
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It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a yea…
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A viral video sparks accusations of charity fraud and other improprieties while exposing a potentially much darker truth. Prelude: Efforts to neutralize a brutal warlord in central Africa are unsuccessful. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–-------------------------------------…
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Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on pr…
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Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract cust…
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Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips …
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If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is Sarah Johnson. With decades of ex…
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Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bulle…
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A train derailment in Ohio caused by corporate greed leads to widespread environmental contamination, conspiracy, and political mudslinging. Prelude: A train derailment in Paulsboro, New Jersey, raises concerns about rail transportation safety throughout the U.S. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon…
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This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey …
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Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand ou…
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Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hanna…
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Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover: Who the membersh…
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Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparis…
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Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots…
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Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw a…
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Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales. Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and impr…
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How do you get your product stocked in high street stores? Is that the right decision for you? Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience. With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses b…
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This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers! JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To L…
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This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of heal…
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Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to. I also give …
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Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London. Huib explains the intricacies of perfume creation, where the balance…
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Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways: Before selling on Amazon, check it's the right marketplac…
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Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible. To celebrate episo…
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Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards? What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers. That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines …
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What Does a Sales Plan Look Like for a Small Business? You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets? These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. …
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This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return. Key takeawa…
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Are you ready to discover how AI can help your small business save time and work smarter? I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny…
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The Pacific Northwest's "mini Madoff" escapes prison after being convicted of operating a $140 million Ponzi scheme. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Apple Podcasts Patreon –––-–---------------------------------------- DONATE: SwindledPodcast.com/Support CONSUME: SwindledPodcast.com/Shop –––-–----------…
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Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience. Key takeaways: Setting up Amazon sponsored product ads is one of the quickest ways…
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How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies. She shares how …
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If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With pra…
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Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes. Initially starting with unisex children's wea…
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