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How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly
Manage episode 468883435 series 2798978
This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own!
Lauren shares her journey from experimenting with formulas in her kitchen to collaborating with a freelance chemist and manufacturer to bring her products to market. She discusses the challenges of product development, compliance, and marketing while balancing a busy home life with five kids.
We talk about how to make your product stand out, why it’s so important to understand your customers and build your brand around what they really need, and how sustainability and convenience are shaping the way people shop. Whether you're just starting out or looking for ways to grow, Lauren’s journey is packed with inspiration and practical tips to help you along the way.
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