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Introduction to Amazon Ads: Tips and Tricks for Success
Manage episode 473193116 series 2798978
Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.
This is a great introduction to advertising on Amazon.
Takeaways:
- It's essential to have well-optimized product listings to maximize the effectiveness of your ads.
- There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display.
- Using negative keywords can help you save money and improve the performance of your campaigns.
- Regularly monitoring and optimising your ad campaigns is crucial for long-term success.
- Setting a realistic budget for your advertising is key.
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Amazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/
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