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How Selling on Amazon Can Boost Your Product Sales - with Selina Barker, Project You

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Manage episode 455203033 series 2798978
Content provided by Vicki Weinberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicki Weinberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you grow your customer base year after year for a seasonal product?

This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.

She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon.

In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe.

USEFUL RESOURCES:

Selina Barker Website

Selina Barker Shop

Selina Barker Amazon Store

Selina Barker Instagram

Loveday Social

Kickstarter

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered!

Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

  continue reading

298 episodes

Artwork
iconShare
 
Manage episode 455203033 series 2798978
Content provided by Vicki Weinberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicki Weinberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you grow your customer base year after year for a seasonal product?

This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.

She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon.

In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe.

USEFUL RESOURCES:

Selina Barker Website

Selina Barker Shop

Selina Barker Amazon Store

Selina Barker Instagram

Loveday Social

Kickstarter

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered!

Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

  continue reading

298 episodes

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