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Innovative Gifting: How addSQUIRREL Combines Technology with Traditional Cards - with Jen King
Manage episode 459108222 series 2798978
Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards?
What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers.
That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience.
Jen shares her journey in the greetings card industry, discussing the challenges of launching a new product and the importance of understanding consumer behavior.
We also cover:
- Strategies Jen uses to market addSquirrel, including gifting samples to encourage trial and adoption.
- Insights on managing stock effectively.
- Tips on diversifying income streams for product creators
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