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Are you spending too much to get new customers?

This talk helps business owners understand how to measure if they are spending too much to gain a customer.

It looks at:

- Why understanding your business is important for long-term success.

- What Cost of Customer Acquisition (CAC) means and how to calculate it.

- What Lifetime Value (LTV) means and how to calculate it.

- How to determine a good ratio between CAC and LTV.

- How to identify your ideal client and adjust your business model for higher LTV.

#businessowner #customeracquistion #lifetimevalue #smallbusiness #businesstips #marketing #coachdavid #yourfsmatrix

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22 episodes