#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
Manage episode 483955923 series 3562701
Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories.
In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business.
Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent.
Expect:
Tangible tips for execs, CEOs and team leads
Real-life examples of storytelling success
The Magnetic Employer Branding Method™ in action
Why communication IS culture
🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.
191 episodes