What if your employer brand was never meant to live in talent acquisition?

What if it’s the missing link between your culture, people, and business strategy?

In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why story-driven positioning is your most underrated strategic tool.

Discover:

• The four strategic company culture types and why knowing yours is critical

• How to design employee experiences that make your employer brand believable

• What the Master Plan is—and why you need one before you post anything online

• Why CEOs and founders should care about employer branding ROI (spoiler: it’s not just applications)

🎧 This episode connects the dots between leadership, business success, and storytelling in a way no “recruitment campaign” ever could.

📚 Get the book: storydrivenemployerbrand.com 🎙️ Shownotes: modernemployerbrand.com/podcast194