In this episode of the Built Lead Podcast, hosts Jory Evans and Tyler Wall explore the transformative power of goal setting. Jory emphasizes the importance of articulating dreams and desires, distinguishing between unexpressed thoughts and those that are verbalized or written down. The discussion covers effective strategies for setting and achieving personal and organizational goals, stressing alignment between individual aspirations and broader objectives. Jory introduces tools like the Vision Traction Organizer and highlights the necessity of measuring progress across various life domains. The episode underscores the significance of visualization, accountability, and maintaining momentum to turn visions into reality.