616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard

Business of Architecture Podcast

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What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keeping you stuck?

We explore why traditional differentiators, like awards and sustainability credentials, often fail to make an impact. We also discuss the surprising ways architects unknowingly limit themselves and how their websites may be working against them. And, of course, we share stories—some frustrating, some eye-opening—about how architects are often perceived by outsiders.

If you're tired of competing on fees, struggling to attract the right clients, or feeling like just another name in the industry, this episode is for you.

The real reason clients struggle to choose between architects—and it’s not what you think.
The common mistake that makes your firm blend in, even when you think you’re standing out.
Why some “ugly” websites convert better than beautifully designed ones.
The perception problem architects don’t realize they have—until it’s too late.

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