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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Justin talks with Dr. Nicholas Bledsoe of Valley Spine Chiropractic about how he launched a successful cash-based practice in a small town, built a powerful marketing engine from scratch, and eventually transformed his entire business model through coaching, systems, and mindset shifts.
Dr. Nicholas shares:
- How he opened a cash practice in a town where he knew no one
- The exact marketing moves he used (gym networking, chamber events, boots-on-the-ground hustle)
- Why Google reviews became a foundation of his growth
- What changed when he joined the program and raised his prices
- How writing his new book is helping him attract and convert better clients
- His vision for hiring, expansion, and becoming the go-to provider in his community
Connect with Dr. Nicholas:
Instagram: @valleyspinechiro
Book: Beyond Relief: Finding the Root Cause — available on Amazon
Ready to take your practice to the next level?
Click here to grab your non-member ticket at our January 31–February 1, 2026 Live Event in Orlando, Florida — the premier experience for growth-minded chiropractors ready to scale, systemize, and lead.
Follow me on Instagram: @justinrabinowitz
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