HR is proving to be more of a strategic role, especially in our current hot talent market. Attracting the right people and giving them REASONS TO STAY (*cough CULTURE *cough) is predominantly guided by whip-smart HR advisors like this week's guest on the C-Change show Traci Scherck. Her data-driven approach to creating an EVP culture worthy of the hottest talent is a must-hear!

More about Traci Scherck:
Traci Scherck, is a certified HR professional with two decades of experience building HR departments from the ground up for small businesses. Her mission is to create the container for every employee, if they choose, to be fulfilled in their work while meeting business outcomes. She does this through employee development and engagement, performance consulting, training facilitation and coaching HR professionals.

Traci uses her consulting expertise to serve clients in applying behavioral concepts to hiring and selection, designing and implementing talent pathways, coaching, motivation, and leadership. She is a highly sought after expert on these topics. She hosts a weekly podcast titled, Talent Optimization with Traci Scherck and has been distributed to thousands of HR professionals and business leaders across the globe.

She is the Chief Strategy Consultant and owner of Elevated Talent Consulting, a certified women owned business, that impacts small business and HR professionals in exceeding performance expectations while being fulfilled in their work.